Our Story
Built for the Missed Opportunity in Every Sales Team
We kept seeing the same problem: sales teams with great relationships but no consistent system to capture referrals from them. So we built one.
What We Kept Seeing
Referrals Were Happening. They Just Weren't Being Captured.
Most companies technically have a referral program — but it lives at the company level, not in the daily workflow of the sales team. It’s introduced once, mentioned occasionally, and quickly fades from memory.
Sales teams don’t lack relationships. They lack a consistent way to promote and capture referrals during everyday client interactions. When referrals rely on memory, they happen inconsistently — and leadership has no visibility into the opportunities being created.
Without a system to keep referrals top-of-mind, many opportunities are simply missed. We built ReferMyWay to fix that — permanently.
4x
More likely to buy when referred by a friend — Nielsen Study
1
Referred client pays for the entire annual subscription
0
Spreadsheets, manual tracking, or awkward follow-ups required
Our Mission
"Referrals should be a revenue channel — not left by chance."
ReferMyWay gives sales teams a simple way to keep referrals visible, promote them consistently, and track every introduction. Instead of relying on occasional requests, referrals become a repeatable part of the sales process — generating pipeline that leadership can actually see and measure.
Where Referrals Break Down
The Three Problems We Solve
After watching hundreds of sales teams struggle with the same issues, we identified the core breakdowns in every referral system.
🧠
Relies on Memory
When asking for referrals depends on a rep remembering in the right moment, it happens inconsistently. Most opportunities are forgotten within 24 hours of a positive interaction.
👻
No Visibility for Leaders
Sales leaders have zero insight into how many referrals are being requested, submitted, or tracked. What gets measured gets managed — and referrals aren't being measured.
🔗
Not in the Daily Workflow
Referral programs exist at the company level but never make it into the daily work of individual reps. No hub, no link, no easy way to share — so nothing happens.
What We Believe
Our Core Values
01
Relationships Are Revenue
Every sales team already has the most powerful growth channel available — their existing relationships. Our job is to make sure those relationships are systematically activated, not wasted.
02
Systems Beat Willpower
Referrals shouldn’t depend on a rep having the right idea at the right moment. A great referral system removes friction and makes the right behavior the easy behavior.
03
Visibility Drives Accountability
Sales leaders can’t coach what they can’t see. We give leadership real-time visibility into referral activity so they can support, measure, and grow this channel like any other.
04
Simple Wins
The easiest referral is the one that requires no explaining. We obsess over simplicity — for the rep sharing a link, the client making an introduction, and the leader reviewing results.
The Team
Built by People Who've Sat in the Sales Seat
We're not just software builders — we've been in the field, managed sales teams, and felt the frustration of watching referral opportunities slip away.
Founder & CEO
Product Vision · Revenue Strategy
Former sales leader who built referral programs by hand with spreadsheets before deciding to build the system she always wished she had.
Head of Product
Platform · Automation · UX
Obsessed with making complex workflows feel simple. Responsible for the seamless experience reps and leaders actually every day.
Head of Customer Success
Onboarding · Coaching · Growth
Helps every ReferMyWay customer build referrals into their process from day one. Your dedicated partner in getting results, fast.